We were asked to produce some training materials and a visual identity for Princess Beatrice, Sam and Holly Branson, and a group of their friends running the London Marathon. The aim was to raise in excess of £100,000 for charity by completing the run. With our branding and excellent awareness campaigns they raised in excess of £250,000. Due to the overwhelming success, the team launched a charity themselves. To this end we created ‘Bernie’ and ‘The Big Change Charitable Trust’. We have been proud to develop the brand from inception into a suite of promotional materials, brand guidelines, website, social media applications and beyond.