Tennis Foundation - Beyond the Baseline

Animation, Brand Identity, Design
Brand Identity, Design
Brand Identity, Design
Brand Identity, Design, Print
Brand Identity, Design, Print
Launch Event, Wimbledon
Launch Event, Wimbledon
Launch Event, Wimbledon
Brand Identity, Design, Print
Brand Identity, Design, Print
Brand Identity, Design, Print
Brand Identity, Design, Print
Brand Identity, Design, Print
Tennis Foundation - Beyond the Baseline

The Tennis Foundation approached us and asked us to design an identity for a social change programme called ‘Beyond the Baseline’, a programme targeted at disengaged young people as a vehicle to improve their lives. We developed a logo and expanded on the usual brand styling with a solid new theme applied to a range of promotional materials. This was complemented with an animated graphic that we created as an introduction to on-screen presentations. As part of the programme, olympic-standard athlete mentors visited schools as inspirational role models. We created a series of autograph cards for those taking part in the project to collect and keep for prosperity.