The Tennis Foundation approached us and asked us to design an identity for a social change programme called ‘Beyond the Baseline’, a programme targeted at disengaged young people as a vehicle to improve their lives. We developed a logo and expanded on the usual brand styling with a solid new theme applied to a range of promotional materials. This was complemented with an animated graphic that we created as an introduction to on-screen presentations. As part of the programme, olympic-standard athlete mentors visited schools as inspirational role models. We created a series of autograph cards for those taking part in the project to collect and keep for prosperity.