We produced a series HTML emailers for Virgin Unite, the non-profit foundation of the Virgin Group. The emailers were designed to invite a select group of entrepreneurs to join Sir Richard Branson on a trip, to launch the new Branson Centre’s of Entrepreneurship. The HTMLs served as personal invitations to the potential Connection Trip attendees. Three trips were organized in Jamaica, India and South Africa. We gave each one a unique identity with specifically designed logos. We then used Facebook, making the most of the social networking channel, and created a Connection ‘hub’ application that linked the user to a specific connection trip. This was linked to, but independent from Virgin Unite’s main Facebook page.
We were later approached by Virgin to look at how we could help in the future. As a result of this, we worked with Virgin Unite on the Richard Branson ‘Screw Business as Usual’ approach and created the Operation Boardroom Toolkit, a toolkit for leaders in business, providing them with the resources they would need to transform their business into one which puts people and the planet alongside profit. This consisted of a series guides and information in the form of pdfs which we designed to be used as on screen presentations to assist in boardroom meetings or conferences. These files were saved onto USB drives which were distributed in a presentation case. The case we created was engineered out of mat laminated cardboard. After the lid is lifted the box slides apart to reveal the USB drive, which sits in the internal structure of the box.